The California Consumer Privacy Act (CCPA) is a data privacy law that grants California residents greater control over their personal information.

Under CCPA, businesses must disclose how they collect, use, and share data, and consumers have the right to request access to, delete, or opt-out of the sale of their personal information.

This law is considered a benchmark for data privacy across the U.S and if often referred to as the “American equivalent of GDPR”